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AI in practice
How AI tools help with everyday work, when automation is worth it and what it costs. Short, with examples and without technical jargon.
New to AI? AI for beginners explains ChatGPT, Claude, Gemini and Copilot from the first try.
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- 2026-10-22
Latest article
Google Ads copy with AI: how to write headlines and descriptions for responsive search ads
ChatGPT or Claude will quickly suggest 15 headlines and 4 descriptions, but only from what you give it. How to prepare your material, which prompt to use and what to check before uploading the copy to Google Ads.
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Showing 1–13 of 126 articles
Google Ads search terms and negative keywords: how to shortlist candidates with AI
You can export the search terms report and have ChatGPT or Claude group it by intent. The AI suggests negative keyword candidates with reasons, and you make the call based on conversions, cost and match type.
Google Ads report analysis with AI: how to get a useful summary without made-up conclusions
ChatGPT or Claude can quickly summarize a Google Ads campaign report, but only when it gets context and has to separate what the data shows from what is just a guess. How to do that and how to check the numbers.
Google Ads AI features: what AI Max, Performance Max and other tools do, and when you do not need them
Google Ads already has artificial intelligence built in: copy generation, search term expansion, automated bidding, image creation. What each feature does, what stays in your hands, and when it is better to write it yourself with ChatGPT or Claude.
Facebook and Instagram ad copy with AI: from one offer to variants you can test
From one offer, ChatGPT or Claude will draft several Meta ad texts from different angles. How to give it the facts, what to check against Meta policies and how to choose what to test.
Ad images with AI: how to prepare images for Facebook and Google ads
AI can create an ad background, extend an image for another format or suggest compositions, but the real product, the text and the logo should stay in your hands. The workflow, a format table and checks before upload.
Does your ad match the landing page? Check it with ChatGPT or Claude
The ad promises one price and the page shows another? AI will compare every claim in the ad with the landing page text and suggest what to fix. The list of what it will not check is here too.
Free AI: which tool to choose for each task, and what "free" really means
For free you can write, search with sources, read long documents, create images, translate and talk by voice. Which tool suits which task, the one limit that matters most, and what you "pay" with your data.
How to write or fix an email with AI
An AI tool writes an email draft in seconds if you tell it who is writing, to whom, what you want, in what tone and how long. Six copy-paste examples, a checklist and what to do with names and amounts.
A long PDF with AI: summary, search and fact-checking
Terms and conditions, a draft contract or an 80-page report: how to upload a PDF to an AI tool, which prompts to copy and how to make sure the answer is really in the document.
How to translate text to and from Lithuanian with AI: tools, prompts, checks
For a short text or a document, Google Translate or DeepL is often enough; when tone, terminology and the reader matter, a chat tool is the better choice. Prompt examples, a checklist and what not to upload to translators.
How to create an image with AI: a beginner's guide
You can create an image with AI for free: just describe what you want to see. Where to do it, how to write a good description, how to fix the result and what not to do with other people's photos.
What is artificial intelligence? A plain explanation without jargon
Artificial intelligence is software that does tasks only people could handle before. How ChatGPT-style tools work, where you already meet AI every day and why you need to check its answers.
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